SIX SENSES
PACKAGING DESIGN | BRAND IDENTITY
MORE THAN A GIFT,
A TOKEN OF CARE
Constantly innovating and evolving,
never settling for a single shopping experience
Design Challenge
In a health supplement market saturated with similar offerings, our challenge was more than just creating an eye-catching package. We set out to craft a brand identity and packaging that resonates deeply with cultural authenticity, conveys the product's health benefits, and reflects the unique charm of Macau — all within the limited space of a lozenge box.
Design Concept
Our focus was to visually narrate the story of parents’ unwavering love and protection for their children. By featuring a heartwarming scene of a father tenderly guiding and comforting his child, we translated this abstract concept into a relatable and touching visual experience that resonates with audiences on an emotional level.
Each of the six products represents a different health benefit, symbolized as six colorful chips — individual investments in one’s well-being. Color coding enhances recognition, while maintaining a cohesive visual identity across the series.
The logo blends modern Chinese typography with a traditional circular seal, emphasizing the brand name “Zhong Shan” (meaning “Planting Goodness”), and evoking the wisdom of Eastern herbal traditions.
Our Reflection
This project taught us that brand visuals are not just surface decoration — they’re a form of cultural storytelling.
We envisioned this product not only as a daily health companion but also as a meaningful gift, a Macau memento infused with wellness and sincerity. Whether gifted to loved ones or brought home as a souvenir, the lozenges serve as a heartfelt token — practical, beautiful, and rich in local character.
We believe that design has the power to connect people — and in this case, it connects health, heritage, and heartfelt intention.
