STRAVELING MUZEUM
VISUAL DEVELOPMENT | PACKAGING DESIGN
BEYOND THE FRAME
Turning Van Gogh’s Emotion into Modern Design
Design Challenge
Our task was to design packaging that could match the elegance and emotional depth of Van Gogh’s timeless works. The challenge extended beyond protection—it was about presentation and storytelling. We created a box that bridges the past and present, allowing a modern accessory to be cradled in the spirit of a century-old masterpiece. Every detail was carefully considered to reflect the emotion and artistry of Van Gogh, transforming packaging into an extension of the painting itself.
Design Concept
Inspired by Van Gogh’s Roses, Sunflowers, and Starry Night, we created a series of handcrafted boxes that transform every unboxing into an artistic experience. Each box is composed of three layers, each telling a different part of the story.
-
The outer layer features painterly textures and color palettes that deliver an immediate visual impact.
-
The middle layer reveals delicate illustrations and tactile details that unfold like chapters, adding emotional depth with every peel.
-
The innermost layer becomes a refined stage, allowing the jewelry to shine like a work of art.
A magnetic flap closure combines classical artistry with modern practicality. The entire package feels like a richly layered canvas — carrying not just an accessory, but a piece of emotion, history, and story.
Our Reflection
To us, packaging is not merely a container — it’s the first impression of a story. Through this project, we aimed to give jewelry a stage worthy of its inspiration. Van Gogh poured emotion into every brushstroke; we translated that emotion into folds, textures, and colors — bringing his passion from canvas to your palm.
