6 TYPES OF LOGOS EVERY BRAND SHOULD KNOW (PART 2)

Exploring Advanced Logo Types

In the first part, we introduced three fundamental logo types: Wordmark, Lettermark, and Symbol or Icon.

These forms focus on names and recognizable visuals to establish clear brand identity.

In this second part, we explore three more advanced and concept-driven logo types: Abstract Mark, Combination Mark, and Emblem Logo.

These styles go beyond appearance, integrating strategy, storytelling, and symbolism into design.

4. Abstract Mark

An Abstract Mark uses geometric or conceptual shapes to represent a brand’s essence rather than depicting something literal.Famous examples include Nike’s swoosh and Pepsi’s circular form.These marks rely on form, color, and motion to express emotion, energy, and brand values without needing a clear image.

• Best for: Creative or international brands with strong conceptual foundations

• Advantages: Flexible, timeless, and cross-cultural

• Challenges: Requires a clear brand story to establish recognition and meaning

5. Combination Mark

A Combination Mark blends text and imagery into a single design, such as Adidas, Lacoste, or Burger King.This type offers the best of both worlds: a memorable symbol paired with readable text.Brands can use the wordmark and icon together or separately while maintaining consistent identity across all platforms.

• Best for: SMEs or brands needing flexible logo applications

• Advantages: Versatile, high recognizability

• Challenges: Needs careful balance between text and visual elements

6. Emblem Logo

An Emblem Logo features text enclosed within a shape or frame, conveying tradition, authority, and legacy.Brands like Starbucks, Harley-Davidson, and BMW use emblem designs to communicate trust and heritage.This type is popular among educational institutions, automotive brands, and organizations that value symbolism and depth.

• Best for: Established or heritage brands emphasizing prestige and authenticity

• Advantages: Strong structure, evokes credibility

• Challenges: Complex details may reduce clarity when scaled down

Bringing All Six Logo Types Together

From Wordmark to Emblem, these six logo types reflect different brand strategies and design intentions.

Understanding their unique characteristics helps brands define their identity early in the creative process, building a visual system that aligns with long-term growth and recognition.

Further Reading

Missed the first part?

Read 6 Types of Logos Every Brand Should Know (Part 1) to explore Wordmark, Lettermark, and Symbol logos, and complete your understanding of logo design essentials.