Po Chai Pills
REBRANDING | KEY VISUAL
A LEGACY OF
TRUST
Blending technology with tradition, we continuously introduce advanced equipment and enhance production techniques
Design Challenge
With the core concept of "PARENTAL LOVE ACCOMPANIES YOU," the product emphasizes warmth, care, and reliability, evoking the image of parents' unwavering care for their children. Just as parents provide invisible protection and love.
Design Concept
Our focus was to visually narrate the story of parents’ unwavering love and protection for their children. By featuring a heartwarming scene of a father tenderly guiding and comforting his child, we translated this abstract concept into a relatable and touching visual experience that resonates with audiences on an emotional level.
We carefully selected soft, warm colors, such as light yellow, to evoke a sense of comfort, care, and familial warmth, creating an inviting and reassuring atmosphere.
Design Concept
This project reminded us that design is more than visuals—it's about emotion. By capturing the quiet strength of parental love, we aimed to create a sense of warmth, care, and connection. Every detail, from the soft colors to the tender scene, reflects the invisible yet powerful bond between parent and child. It's our way of honoring the love that protects, comforts, and stays with us—always.
