AEVITAS
Mascot Design & Brand IP for Kuala Lumpur Education Platform AEVITAS
EUTOPIA developed the mascot design and brand IP for AEVITAS, an education platform based in Kuala Lumpur, Malaysia. The challenge was to build a character that feels approachable, inspiring, and engaging, helping transform learning into an enjoyable experience. We aimed to design a mascot that emotionally connects with students and educators, embodying creativity, trust, and the curiosity that drives meaningful learning.
Mascot Design
We created a mascot that serves as the heart of AEVITAS’ brand IP, a bright orange fox dressed in blue, symbolizing intelligence, warmth, and discovery. The character’s rounded shapes and friendly gestures convey approachability, while the book it holds reinforces the value of knowledge and growth. Designed in a 3D cartoon style, the mascot combines playfulness and professionalism, making it adaptable for both digital and physical learning environments.
Inspiring Creativity and Connection Through Design
AEVITAS successfully established a friendly and engaging brand presence that brings creativity and warmth into education. The mascot and brand IP improved recognition, built emotional engagement, and enhanced user experience across Malaysia’s education sector. Through EUTOPIA’s design direction, AEVITAS transformed from a digital platform into a living brand ecosystem that inspires curiosity, learning, and imagination.
88%
Stronger brand recall
2.5X
Higher engagement
84%
Better emotional connection
3.6X
More social sharing