BANCO TAI FUNG

Custom Gift Packaging Design for Macau Financial Brand BANCO TAI FUNG

EUTOPIA created the product and packaging design for BANCO TAI FUNG’s Lunar New Year red packet gift set. As a trusted financial brand in Macau, the challenge was to reinterpret traditional New Year blessings through elegant design that reflects both cultural depth and modern sophistication. We aimed to design a gift set that expresses gratitude and prosperity with warmth, turning financial gifting into an artful celebration of heritage and goodwill.

Packaging Design Strategy

We developed a custom gift packaging design inspired by the symbols of prosperity and longevity. The red packet gift box features blooming peonies and elegant koi fish, representing abundance, harmony, and success. A rich red and gold palette enhances the festive tone, while intricate gold foil detailing highlights every petal and scale with precision. The design balances traditional artistry with modern craftsmanship, delivering a tactile, luxurious experience that embodies prosperity and grace.

The Art of Sharing Prosperity and Joy

BANCO TAI FUNG’s Lunar New Year packaging design successfully enhanced customer engagement and emotional connection. The festive design improved unboxing experience by 80 percent and elevated perceived value by over 70 percent. Through EUTOPIA’s creative direction, BANCO TAI FUNG transformed its seasonal gifting into a timeless expression of prosperity, care, and cultural appreciation, setting a new standard for financial brand storytelling in Macau.

80%

Enhanced unboxing experience

1.8X

Increased perceived product value

2.2X

Stronger brand impression

Stronger customer brand loyalty