TOFFDEEN
Logo Design & Packaging Design for Hong Kong Confectionery Brand TOFFDEEN
EUTOPIA developed the logo design and packaging design for TOFFDEEN, a local Hong Kong confectionery brand that celebrates handcrafted quality and authentic flavors. The challenge was to build a warm and memorable brand identity that reflects Hong Kong’s unique character while standing out in the competitive FMCG market. We aimed to design a brand that feels approachable, culturally rooted, and instantly recognizable in everyday life.
Logo Design Approach
The TOFFDEEN logo takes inspiration from the traditional Hong Kong junk boat, a timeless symbol of heritage and adventure. Its clean geometry and confident typography communicate craftsmanship, trust, and authenticity. The logo serves as a cultural emblem that connects modern simplicity with nostalgic charm, perfectly capturing the brand’s spirit as a local toffee brand rooted in Hong Kong’s flavor and energy.
Packaging Design Strategy
We designed a practical yet expressive packaging system using aluminum foil pouch structures that preserve freshness and elevate visual impact. Each pouch features bold colors in yellow, black, blue, and red, paired with the iconic Hong Kong junk boat logo that anchors the brand’s cultural identity. The resealable, lightweight packaging ensures daily convenience and strong shelf appeal. This foil bag design blends functionality with storytelling, reinforcing TOFFDEEN’s position as a proudly local confectionery brand.
A Voyage of Sweetness Born in Hong Kong
TOFFDEEN successfully brought Hong Kong’s everyday sweetness to life through thoughtful logo and packaging design. The refreshed brand image enhanced shelf visibility, strengthened consumer recognition, and deepened emotional connection with local audiences. Through EUTOPIA’s design direction, TOFFDEEN transformed handcrafted toffee into a symbol of Hong Kong’s warmth, creativity, and cultural flavor.
88%
Stronger brand recognition
3.4X
Improved brand consistency
90%
Increased customer trust
2.4X
Enhanced long-term value
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