CHOA
Visual Identity & Event Design for Hong Kong Workplace Happiness Organization
EUTOPIA developed the visual identity, campaign, and event design for The Chief Happiness Officer Association Limited (CHOA), a Hong Kong workplace happiness organization. The challenge was to visualize happiness in a way that feels emotional yet structured, balancing warmth and professionalism. Our goal was to inspire organizations to integrate happiness and positivity into their culture, positioning joy as a foundation for workplace growth and success.
Event Design
We created the full visual and experiential design for the 2023 Chief Happiness Officer Appreciation Awards, transforming the ceremony into an immersive celebration of joy and recognition. From stage design and motion graphics to lighting direction, every element centered around the idea of “shared happiness,” creating an atmosphere that was both festive and heartfelt. Each moment on stage celebrated not just achievement but also the collective joy of meaningful work and connection.
Visual Identity Design
We built a visual identity system for CHOA that expresses energy, clarity, and optimism. The event T-shirt design features the phrase “WHAT WE LOVE” on the front and “WHAT WE DO” on the back, symbolizing the link between passion and purpose. The bright, dynamic color palette evokes inclusion and positivity, while the combination of geometric shapes and rounded typography creates a friendly yet professional visual tone. Every design detail embodies CHOA’s philosophy of conscious happiness, transforming joy into a structured design language.
Making Happiness a New Workplace Standard
CHOA’s refreshed identity and event design successfully elevated brand visibility and engagement. The 2023 CHOA Awards showcased a renewed visual system that fostered emotional resonance and cultural depth, positioning the organization as a pioneer in workplace happiness culture. Through EUTOPIA’s creative direction, CHOA turned happiness into a professional expression, proving that joy is not only an emotion but a foundation for building thriving workplace communities.
20K+
Campaign reach growth
86%
Audience engagement rate
97%
Positive sentiment uplift
3.6X
Conversion impact achieved
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