PAW NUTRI
Brand Strategy, Mascot & Packaging Design for PAW NUTRI
EUTOPIA developed the brand strategy, positioning, naming, visual identity, mascot, and packaging design for PAW NUTRI, a pet wellness brand inspired by everyday companionship. The challenge was to move away from the clinical and overly scientific tone typical in pet nutrition brands and create a warm, natural identity that feels emotionally engaging and sincere. EUTOPIA aimed to express the genuine affection shared between pets and their owners through design that feels authentic, friendly, and full of life.
Brand Naming Solution
The name PAW NUTRI combines “Paw” and “Nutri,” representing the brand’s balance between care and nutrition. It is simple, memorable, and full of character, embodying the brand’s mission to provide nourishment with warmth and sincerity. The name also aligns naturally with the brand’s visual system and mascot design, creating a cohesive identity that feels both professional and friendly.
Logo Design Approach
We designed the logo to reflect companionship and balance through soft geometry and approachable typography. Rounded letterforms convey care and trust, while the minimal symbol evokes a paw motif that reinforces the brand’s essence. The design communicates calmness and reliability, setting the tone for a visual system that feels grounded and genuine across all touchpoints.
Visual Identity Design
We developed a visual identity system that captures PAW NUTRI’s essence of gentle care and everyday connection. The color palette combines warm neutrals with soft natural tones, evoking comfort and sincerity. Playful illustrations and clean layouts balance friendliness with clarity, while typography emphasizes calm confidence. The mascot integrates seamlessly into the system, adding emotional warmth to the visual language. Together, these elements create a cohesive identity that feels heartfelt, modern, and trustworthy.
Mascot Design
To bring emotional warmth and personality to the brand, we created a friendly and expressive mascot design inspired by the caring relationship between pets and their owners. The mascot embodies PAW NUTRI’s brand spirit: gentle, trustworthy, and joyful, and serves as a unifying visual element across packaging, social media, and campaigns. This character not only enhances storytelling but also strengthens emotional engagement with consumers, giving the brand a distinct and approachable personality.
Packaging Design Strategy
EUTOPIA developed a cost-efficient and flexible packaging design system to support PAW NUTRI’s wide range of product flavors. Instead of printing separate boxes for each SKU, we designed a single base box complemented by interchangeable stickers to differentiate flavors and product details. This solution allows the client to test new products quickly, minimize printing costs, and maintain visual consistency across the entire product line. The approach demonstrates how design strategy can combine aesthetic quality with real-world efficiency and adaptability.
A Warm, Flexible, and Trustworthy Brand
The result is a pet wellness brand that combines sincerity, design clarity, and strategic flexibility. Through integrated brand strategy, thoughtful packaging design, and a memorable mascot, PAW NUTRI successfully established a natural, approachable, and enduring identity in the Taiwan market, building a lasting emotional connection with pet lovers.
320K
Customer acquisition growth
2.8X
Strong brand visibility expansion
88%
Positive reputation sentiment
2.7X
Steady marketing ROI improvement
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