INNOS
Brand Strategy & Packaging Design for a Pet Wellness Brand in Hong Kong
EUTOPIA developed the brand strategy, visual identity, packaging design, and marketing materials for INNOS, a pet wellness brand founded in Hong Kong. As an expert in probiotic science, INNOS focuses on advanced research and nanotechnology to develop high-performance probiotic supplements for pets. The challenge was to create a professional yet caring identity that combines scientific credibility with emotional warmth, positioning the brand as a trusted voice in pet health innovation.
Brand Positioning Strategy
We positioned INNOS around the concept of Science That Cares, connecting technological innovation with empathy. The brand strategy emphasizes that gut health is the foundation of vitality, immunity, and long-term well-being. By blending scientific precision with human-centered design, the brand communicates both trust and compassion. This brand positioning redefines INNOS as a wellness partner that empowers pet owners to nurture stronger, happier, and healthier lives for their companions.
Creating a Consistent Brand Style System
We created a complete brand style guide to ensure design consistency across every touchpoint. It defines logo application, color palette, typography, photography direction, and tone of voice. The structure balances scientific precision with an approachable warmth, allowing the brand to maintain coherence across packaging, digital platforms, and marketing assets. This brand style guide reinforces professionalism while preserving emotional accessibility.
Packaging Design Strategy
INNOS’s packaging design focuses on functionality, sustainability, and brand storytelling. Each box contains 30 individually sealed sachets for daily use, reflecting precision and hygiene. The flip-top outer box is made from recyclable material, promoting reusability and eco-conscious values. This approach strengthens the brand’s image of Care, Responsibility, and Professionalism, aligning with modern pet owners who value sustainable and well-designed products.
A Science-Driven Brand with Heart
The result is a holistic and reliable pet wellness brand that balances science and care. Through integrated brand strategy, cohesive visual identity, and thoughtful packaging design, INNOS successfully built a distinctive and trustworthy presence in the Hong Kong market. Its mission to protect the future of pet health through probiotics positions the brand as a pioneer combining innovation, compassion, and credibility on a global stage.
1.2M
Customer acquisition growth
3.2X
Strong brand visibility expansion
91%
Positive reputation sentiment
2.6X
Steady marketing ROI improvement
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