CHOOZI
Campaign & Exhibition Design for Taiwan Lifestyle Brand
EUTOPIA created the campaign, content, and exhibition design for CHOOZI, a Taiwan lifestyle brand inspired by the connection between nature and technology. The challenge was to express innovation through emotion, crafting a story that feels alive, tactile, and purposeful. We aimed to design an immersive brand experience that brings together graphene energy, waterproof technology, and minimalist design aesthetics to define a new way of living with freedom and intention.
Exhibition Design Approach
We created a spatial experience that transforms CHOOZI’s philosophy into an environment people can walk through. The exhibition integrates natural materials, light reflections, and digital motion screens that echo the textures of graphene and the flow of water. Visitors move through immersive zones that balance science and serenity, touching and interacting with the brand’s products in ways that awaken both the senses and the imagination. The result is an exhibition that embodies technology with heart.
Where Nature Meets Technology
CHOOZI’s campaign and exhibition successfully captured attention in Taiwan’s lifestyle market, enhancing brand visibility and emotional engagement. The design reinforced CHOOZI’s position as a pioneer in graphene and waterproof innovation, elevating it beyond function into lifestyle aspiration. Through EUTOPIA’s creative direction, CHOOZI became a symbol of smart simplicity, showing that when nature and technology move together, life flows with balance and ease.
50K+
Campaign reach growth
89%
Audience engagement rate
89%
Positive sentiment uplift
3.4X
Conversion impact achieved
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