CRYOLIFE
Custom Gift Packaging Design for Hong Kong Health Tech Brand
EUTOPIA created the product and packaging design for CRYOLIFE, Hong Kong’s first and longest-standing cord blood bank accredited by AABB for 18 consecutive years. The challenge was to express the brand’s spirit of care and trust through a thoughtful, human-centered design. We aimed to turn a simple tea gift box into a meaningful symbol of gratitude, connection, and wellness, reflecting CRYOLIFE’s role as a health tech brand dedicated to safeguarding life.
Packaging Design Strategy
We designed a custom gift packaging solution using earthy tones and golden leaf motifs to symbolize nature, health, and elegance. The minimalist leaf design contrasts gently with the warm base color, creating a sense of balance and purity. Gold foil detailing adds refinement and depth, while textured paper enhances the tactile experience. The result is a packaging design that feels calm, sincere, and timeless, embodying the brand’s values of care and life preservation.
A Gift That Shares Care and Connection
CRYOLIFE’s tea gift box successfully elevated brand perception and customer connection. The new design enhanced unboxing experience by 81 percent and increased perceived value by over 1.5 times. Through EUTOPIA’s creative direction, CRYOLIFE transformed a wellness gift into a refined expression of sincerity and gratitude, proving that thoughtful design can bridge science, emotion, and everyday humanity.
81%
Enhanced unboxing experience
1.5X
Increased perceived product value
2.4X
Stronger brand impression
2.1X
Stronger customer brand loyalty
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