IMMORTALITY
Packaging Design & Product Design for Macau Health Supplement Brand
EUTOPIA developed the packaging design, product design, and logo design for IMMORTALITY, a premium health supplement brand from Macau. Centered on the concept of “Diamond-like Eternal Vitality,” the challenge was to merge wellness and aesthetics, transforming vitality and balance into a tangible luxury experience. Our goal was to create a refined design language through precision craftsmanship and structural innovation, positioning IMMORTALITY as a symbol of modern wellness, prestige, and artistic living.
Logo Design Approach
The IMMORTALITY logo takes inspiration from the geometric facets of a diamond, built from layered triangular forms that symbolize strength, growth, and eternal harmony. Its intricate structure conveys precision and sophistication, while the elegant serif typography expresses timeless refinement. The visual identity system embodies the brand’s essence, defining wellness through artistry and craftsmanship, and ensures a consistent expression of confidence and luxury across every application.
Creating a Refined Brand Experience
EUTOPIA established a cohesive brand framework for IMMORTALITY, unifying product form, packaging design, and visual elements under one diamond-inspired narrative. Through material contrast, geometric balance, and reflective light, we created an experience that embodies purity, artistry, and modern sophistication. Every design element reinforces the brand’s vision of precision and elegance, securing its position as a leading name in the luxury wellness market.
Product & Material-Based Packaging Design
We developed a high-end packaging system themed around “Diamond Light.” Inspired by the form of a jewelry box, the dual-opening structure evokes a sense of ceremony and exclusivity. The exterior features silver plating and fine engraving techniques that create light reflections reminiscent of diamond brilliance. Inside, a combination of acrylic, resin, and wood materials builds depth and tactile richness. A key highlight lies in the laser-etched brand mark at the base of the acrylic, which projects a subtle glow like a hidden signature of craftsmanship, capturing understated luxury and artistic precision.
When Diamonds Symbolize Health and Timeless Value
The new design for IMMORTALITY elevated the brand into a benchmark of craftsmanship and prestige. Its luxury packaging and product design increased perceived value more than tenfold and significantly expanded its market influence. Through EUTOPIA’s creative direction, IMMORTALITY transformed the brilliance of diamonds into the language of wellness, becoming an enduring symbol of luxury, vitality, and refined living.
94%
User experience improvement
11X
Product value increase
4.5X
Business growth achieved
5.2X
Innovation impact achieved
Related projects
