LUNARIA LAB
Social Media Graphics & Campaign Design for Hong Kong Beauty Brand
EUTOPIA developed the social media graphics design and campaign direction for LUNARIA LAB, a Hong Kong beauty brand specializing in Omakase beauty services. The challenge was to translate LUNARIA’s personalized skincare philosophy into visual and digital content that feels elegant, calm, and authentic. We aimed to create a consistent online identity that expresses wellness and sophistication while enhancing engagement across social platforms.
Social Media Graphics Design
We crafted a cohesive visual language for LUNARIA LAB’s Instagram and digital channels, combining clarity, texture, and grace. The graphic design system uses soft gradients, subtle typography, and imagery inspired by light and touch. Each post follows a visual rhythm that feels tranquil and balanced, allowing the feed to convey consistency and serenity. This thoughtful approach enhances brand recognition and builds emotional resonance across digital audiences.
Related projects
Expressing Wellness and Refinement Through Design
LUNARIA LAB’s refined digital presence achieved strong engagement growth and improved customer connection. The social media graphics design enhanced brand consistency, while the content strategy increased audience interaction and storytelling depth. Through EUTOPIA’s creative direction, LUNARIA LAB transformed Omakase beauty into a visual language of balance, care, and timeless elegance that resonates deeply with modern beauty audiences.
87%
Improved user journey flow
2.1X
Increased customer engagement
3.2X
Enhanced brand digital presence
2.8X
Higher conversion performance