PO CHAI PILLS
Marketing Design for Classic Hong Kong Family Health Brand
We developed a series of marketing and campaign designs for PO CHAI PILLS, a classic Hong Kong family health brand trusted for generations. The challenge was to modernize a time-honored brand while preserving its legacy of care and reliability. We aimed to reframe PO CHAI PILLS from a traditional remedy into a relatable symbol of love, protection, and family wellness that connects with modern audiences.
Campaign Creative Direction
We created an integrated campaign across bus advertisements, outdoor billboards, and promotional leaflets, all unified under the theme of family warmth. The visuals depict genuine moments between children and parents: joy, care, and protection, presented with a natural, storytelling tone. This human-centered approach rejuvenated the brand’s voice and allowed audiences to see PO CHAI PILLS as a caring companion in daily life.
Revitalizing a Legacy Through Love and Design
PO CHAI PILLS successfully evolved from a purely traditional brand into a modern expression of care and happiness. The campaign deepened its emotional bond with consumers and renewed its place as Hong Kong’s trusted family health companion. Through our creative direction, we helped a century-old brand continue to thrive with authenticity, love, and timeless design relevance.
5M+
Campaign reach growth
90%
Audience engagement rate
95%
Positive sentiment uplift
4X
Conversion impact achieved
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