STRAVELING MUZEUM
Packaging Design for Hong Kong Art Jewelry Brand
EUTOPIA created the packaging and product experience for STRAVELING MUZEUM, a Hong Kong–based art jewelry brand officially licensed under Van Gogh. The challenge was to fuse artistic emotion with jewelry craftsmanship, transforming each piece into a wearable work of art with collectible value. Our goal was to design packaging that turns jewelry into a traveling art object, creating a sensory experience where culture, beauty, and storytelling coexist.
Packaging Design Strategy
We drew inspiration from three of Van Gogh’s masterpieces, Sunflowers, The Starry Night, and Roses, to craft a collectible jewelry box series. Each design extends the essence of its painting through tailored color palettes and textures that evoke emotional depth. The interior structure features a multi-layer wave-shaped insert, designed to both secure necklaces and evoke a sense of discovery when opened. From color reproduction to material selection, every detail reflects the brand’s philosophy of making art tangible and experiential.
Transforming Art into Wearable Memories
STRAVELING MUZEUM successfully transformed jewelry packaging into an art experience, enhancing both cultural and emotional value. The design elevated brand recognition, deepened audience connection, and increased perceived product value. Through EUTOPIA’s creative direction, STRAVELING MUZEUM reimagined Van Gogh’s timeless works, allowing them to travel beyond the canvas and live on through modern jewelry and design.
83%
User experience improvement
1.8X
Product value increase
3X
Business growth achieved
2.2X
Innovation impact achieved
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