SUNMOSI
Packaging Design & Logo Design for Hong Kong Sunscreen Brand
We developed the packaging design, visual identity, and logo for SUNMOSI, a Hong Kong sunscreen brand under Life Enhance. The challenge was to transform a functional skincare product into a lifestyle-driven brand that feels premium, trustworthy, and easy to use. We aimed to express dual protection: sunblock and mosquito repellent, through a design that conveys clarity, innovation, and everyday care.
Logo Design Approach
We designed a clean and modern logo that embodies the essence of Life Enhance’s scientific and caring identity. The typography features rounded geometric lines for accessibility and warmth, paired with a sunburst mark symbolizing radiance and vitality. The logo is highly legible across both product tubes and packaging boxes, ensuring instant recognition and consistency across all communication.
Packaging Design Strategy
We created a folding carton design that highlights functionality while remaining visually refined. The layout uses structured grids, clean icons, and a bright yellow color scheme that evokes sunlight and energy. The window cut-out allows the tube’s metallic finish to be visible, reinforcing the sense of transparency and quality. Typography and infographics were carefully arranged to communicate SPF 50, PA++++, and DEET-free benefits with professional clarity.
A Clearer, Stronger, and More Caring Brand Presence
SUNMOSI successfully launched with a strong visual identity that bridges scientific precision and lifestyle appeal. The packaging design elevated the brand’s market presence, clearly differentiating it from generic sunscreen products. Through EUTOPIA’s creative direction, SUNMOSI transformed into a symbol of smart protection and positive living — protecting skin and uplifting confidence under every sun.
88%
User experience improvement
20X
Product value increase
2.4X
Business growth achieved
5.8X
Innovation impact achieved
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