VIDA HK
Marketing & Social Media Design for Malaysian Sparkling Beverage Brand
EUTOPIA created the marketing and social media design for VIDA HK, the Hong Kong representative of Malaysia’s leading sparkling fruit beverage brand VIDA. The challenge was to localize the brand’s refreshing and health-conscious identity for Hong Kong audiences while preserving its Southeast Asian authenticity. We aimed to create a digital and visual system that captures VIDA’s essence, bubbly, balanced, and full of vitality, while introducing it as a new lifestyle choice for wellness-minded consumers.
Social Media Design
We designed a cohesive Instagram visual system for VIDA HK, combining photography, motion, and typography to build a refreshing digital identity. The layout highlights flavor-driven color gradients inspired by sea salt lychee, green apple, and citrus. Each post captures moments of relaxation, confidence, and connection, showcasing VIDA as a drink for every lifestyle occasion. The consistent feed design strengthens brand recall and creates an uplifting sense of everyday celebration.
A Sparkling Fusion of Wellness and Lifestyle
VIDA HK’s marketing and digital design campaign successfully introduced the Malaysian beverage brand to Hong Kong consumers. The new visual and social system enhanced engagement, visibility, and emotional connection, positioning VIDA as both a lifestyle statement and a wellness choice. Through EUTOPIA’s creative direction, VIDA HK transformed a refreshing drink into an inspiring cross-cultural experience that celebrates balance, vitality, and everyday joy.
87%
Improved user journey flow
2.1X
Increased customer engagement
3.6X
Enhanced brand digital presence
2.8X
Higher conversion performance
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