In 2019 the Stanley Quencher was nearly discontinued. By 2023 it was a $750 million phenomenon. See how three women, a rebrand, and one viral TikTok changed everything, and watch the full story on EUTOPIA's YouTube channel.
Tropicana lost $30M in two months after dropping its iconic packaging in 2009. See what "distinctive brand assets" are, why they mattered, and watch the full case study on EUTOPIA's YouTube channel.